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Advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available!!!* • 84% of people remember the advertiser on a product they receive. • 42% have a more favorable impression of an advertiser after receiving an advertising specialty. • Nearly one quarter, or 24%, indicate that they are more likely to do business with an advertiser on items they receive. • Most respondents (62%) have done business with the advertiser on a product after receiving it. • The majority (81%) of promotional products were kept because they were considered useful. • More than three-quarters of respondents have had their items for about seven months. • The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. * According to the Advertising Specialty Institute®.